Friday, July 16, 2010

Leading golf fashion brand, LIJA, Provider of Official Merchandise for The OPEN Championship 2010

LIJA has been chosen as a Provider of Official Merchandise for The OPEN Championship 2010 at St. Andrews, Scotland. LIJA will be providing a full collection of women’s products including polos, sweaters, jackets, pants, shorts and skorts branded with a logo of the OPEN Championship’s prestigious Claret Jug.

“It’s an absolute honor to have been chosen as one of an elite group of brands providing official merchandise for The OPEN Championship 2010 at such a historical site as St. Andrews. This is a huge milestone for LIJA in its 13 years of business and we look forward to an exciting week of golf and business.” – Linda Hipp, President and Principal Designer of LIJA

LIJA’s presence in the on-site shop will be sure to add a bold statement and feminine style to the product offered during the week. The Collections being presented during the event have been designed with clean silhouettes, subtle detailing and flattering color stories for the Fall 2010 season.

The trip to Scotland for Linda Hipp will, however, mark another turning point for LIJA as plans are in place to make a very exciting announcement about LIJA’s future direction. “Recently, we’ve been very retrospective about why we have had the success we have to date and as we move forward to the next stage, we want to focus once again on what we do best: lead the direction of fashion for women in sport. We are making some important changes and look forward to sharing our announcement at St. Andrews,” says Linda Hipp.

The Lija store at St. Andrew's this week:

About LIJA

LIJA is a Canadian-owned private company based in Vancouver, British Columbia where LIJA designs golf, tennis and active apparel to inspire healthy, active lifestyles for women around the world. Founder, Linda Hipp, was the first to introduce runway styling to the fairways in 1997 and has since become the one of the most successful women’s apparel designers in golf.

Today, LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand's distinctive excellence is driven by LIJA's passion, commitment and dedication to creating innovative designs.

LIJA is growing into a global brand with distribution in the U.S. Canada, UK, Ireland, Portugal, Spain, South Africa, UAE and Australia.

Recent awards and recognition for LIJA includes:
2010 Provider of Official Merchandise to The Open Championship 2010

  • 2009 PROFIT 100 Rankings of Canada’s Fastest Growing Companies 
  • 2009 Progressive Employer of Canada 
  • 2009 The Hackers Paradise Golfer’s Choice Award – Best Ladies Apparel 
  • 2008 Executive of the Year – Score Golf Magazine
  • 2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
  • 2008 PGA Magazine – Resort Top Seller and Private Course Top Seller
  • 2008 PROFIT 100 Rankings of Canada's Fastest Growing Companies

Check out and explore Lija's beautiful Spring and Fall Collections for yourself. Join our mailing list and be the first to know when new merchandise arrives or is marked down!


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