Guest Blog by Samantha Wheeler | Freelance Writer | Lija Style
While women have long been a part of the game of golf, their wardrobes have traditionally been rather drab and boring. Since the 70’s and even throughout most of the 80’s, outfits made for women golfers consisted of excessively baggy pants and long-sleeved shirts that seemed to serve no other purpose than to make sure all parts of the woman’s body remained covered up at all times. This is in great contrast to male golfers, who seemed to have access to all of the latest fashion trends and wardrobe innovations at their leisure.
But these changes didn’t happen overnight by any means. In fact, some of the largest names in the world of sports, including Nike and Adidas, have all played important roles in setting new trends and developing new golf outfits made specifically for women. These companies are working directly with sports professionals and top designers in order to produce golf clothing for the modern woman of golf.
Another influence in women’s golf clothing today is the growing amount of televised golf, particularly women’s golf. As more and more tournaments are being shown on television, more fans are now exposed to the world of women’s golf than ever before; and many find it quite exciting, competitive and entertaining.
The final influence on golf clothing for the modern woman golfer is the Internet. Because it is so easy for fans of Annika Sorenstam or Grace Park to find the exact clothing online that they wear during their games, clothing designers and companies have capitalized by offering endorsement deals to the top players in women’s golf today. Such endorsement deals usually come in the form of large monetary awards and free clothing for the player – the only thing that is required on their part is to wear the clothing, play to the best of their abilities and speak highly of the brand.