Tuesday, June 22, 2010

Trends and Innovations in Women's Golf Clothing

Guest Blog by Samantha Wheeler | Freelance Writer | Lija Style

While women have long been a part of the game of golf, their wardrobes have traditionally been rather drab and boring. Since the 70’s and even throughout most of the 80’s, outfits made for women golfers consisted of excessively baggy pants and long-sleeved shirts that seemed to serve no other purpose than to make sure all parts of the woman’s body remained covered up at all times. This is in great contrast to male golfers, who seemed to have access to all of the latest fashion trends and wardrobe innovations at their leisure.

Times have changed drastically since the 70’s and 80’s, however, and women golfers now have the luxury of being able to enjoy a variety of clothing options; some of which is every bit as functional as it is good-looking, appealing and sexy. Indeed it seems that women’s golf clothing has changed for the better, and it appears obvious to all that the industry is going to stay this way.


But these changes didn’t happen overnight by any means. In fact, some of the largest names in the world of sports, including Nike and Adidas, have all played important roles in setting new trends and developing new golf outfits made specifically for women. These companies are working directly with sports professionals and top designers in order to produce golf clothing for the modern woman of golf.

But the sports industry’s top names can’t take all the credit for advancing fashion in the world of women’s golf. In fact, some of the sport’s top female players, such as Grace Park, Lorena Ochoa, Annika Sorenstam and Michelle Wie can all take credit for the current state of women’s fashion in the game of golf. This accomplishment makes these players not only leaders in the game itself, but innovators and even pioneers of the game.


Another influence in women’s golf clothing today is the growing amount of televised golf, particularly women’s golf. As more and more tournaments are being shown on television, more fans are now exposed to the world of women’s golf than ever before; and many find it quite exciting, competitive and entertaining.


The final influence on golf clothing for the modern woman golfer is the Internet. Because it is so easy for fans of Annika Sorenstam or Grace Park to find the exact clothing online that they wear during their games, clothing designers and companies have capitalized by offering endorsement deals to the top players in women’s golf today. Such endorsement deals usually come in the form of large monetary awards and free clothing for the player – the only thing that is required on their part is to wear the clothing, play to the best of their abilities and speak highly of the brand.

11 comments:

  1. You ask some good questions here and bring up some interesting points. Thanks.

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  3. I'm so glad to see these changes in women's golf wear -- it's about time! I'm always on the hunt for an attractive ladies golf shirt, and you'd be surprised how hard it's been up until now to find one. Thanks for posting this!

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  4. Golf is one of the few sports i will watch with women. Basketball is not "in your face" competitive enough for me. But golf is one of those sports that is exciting to watch whether it be for men or women.

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  5. I hope they offer a commemorative shirt to go with my Dad's pants or better yet, a commemorative Mens Golf Clothing. That would be a great memento for these heroes.

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  6. There are a lot of options for women's golf clothing compared late 70's and 80's. Many golf shops have now golf apparel and accessories for women. You can choose what kind of style and design that you want including the colors that you want.

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  7. Yeah golf is a trendy game. It is played by wearing confortable formal dress. This dress is specially designed for the golf. Women has so much to wear for playing golf skirts , shorts half pants . They look sexy in those dresses.

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  8. In case of women section there is a large wardrobe from ehich we can choose from a wide range of women Golf outfits from our women clothing selections.

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  9. I'm glad that I can see that innovations and trends women's golf clothing are still there, fashion companies start to create clothes more fashionable both on and off the golf course. Which is good stuff for us, women passionate about playing golf.

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  10. This blog is really informative i really had fun reading it.
    It is really very helpful for me.Hoping the same finest operate in the up coming days also. thank you!
    Junior girl golf apparel
    Girl golf outfits

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  11. Golf is very fashionable game, and it's nice to see progress of women's golf clothes, now ladies can comply with dress code and be stylish on the golf course at the same time.

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