It's official: Color is the new black

{ LIJA Pursuit Collection }

Nothing says springtime fashion like bright colors do and especially after the long cold winter many of us had, they are much needed! If you haven't noticed already, designers are favoring ravishing reds, plush purples and bright blues in all their spring/summer collections. Strong hues are no longer solely for the fashion's risk takers; they're for everyone. 



Worried you're going to look like a box of crayons?  No worries. We're here to give you a few tips on how to pull of this seasons trend without looking silly.

The biggest rule to wearing brights is to always pair them with neutrals. For example, LIJA's newest collection, Pursuit features bright pops of Salsa (bright red) and subtle hues of Olive. Coordinate these beautiful bold colors with White, Putty (dark green), or stone and you have a crisp and classic springtime look.

Featured items:
(1.)  Lija Moda Fille Polo Salsa (2.) Lija Atomic Plaid Skort (3.) Lija Myth Lasting Polo (4.) Lija Mira Kaleidoscope Skort

{ add bright accessories }

Not sure about wearing a bright bold outfit, trying adding a bright-colored accessory. Keep the outfit a solid color like this AUR Golf Dress (Rumberry) or neutral, and add a bright colored golf accessories from Glove It Riviera Collection: like the ladies Riviera golf glove, tote bag or the popular Glove It Golf Bag.

And lastly, if you are wearing a bright top or dress, please avoid the colored eyeshadows to match. Not sure who started this trend, but if you keep your makeup simple, your entire appearance will look effortlessly balanced. Otherwise, you may be mistaken for a circus clown.



The key is knowing what colors look good on you. Not all colors look good on everyone, so stick to the one that works best for you.

Cheers!

Trend Alert: Little Black Golf Dress

{AUR Classic Polo Golf Dress $76}

A simple statement of style. AUR Golf bring us this chic and modern golf dress designed with bamboo fabric for excellent wicking properties, ideal for warm summer days. Your new 'LBGD'.

AUR Classic Polo Golf Dress:
- Self collar with contrasting color
- 4 button placket
- Detached culottes (sport shorts)
- Hidden side seam zipper pocket
- Modern design
- Length 18" from natural waist
- Color: Black
- Sizes: XS-XL

Click here to view the 2011 AUR Golf collection for women now available at Golf4Her.

The allure of AUR Golf and why we love this brand!

{ Available at Golf4Her }

Fashion color tip: Pair charcoal with a smokey silver-blue, and you've got yourself one cool and sophisticated fashion-do this season! AUR Golf showcases this hot fashion color trend in their Bacardi Breeze golf collection for Spring 2011.

1.  AUR GeoTech Polo with Chest Pocket White
2. AUR Dri-Max 3/4 Sleeve Polo Allure
3. AUR Classic Sleeveless S.Cafe Golf Dress Charcoal/Allure - designed with bamboo cloth for excellent wicking properties, ideal for warm summer days.
4. AUR Performance Golf Skort Charcoal
5. Druh Diamonte Belt & Buckle White
6. Bonjoc Star Ballmarker Moonbeam
7. AUR Pin Stripe Golf Skort Charcoal/Allure

Benefits of Bamboo
AUR Golf is one of the newest and most innovative golf and lifestyle collections to hit the fairways. AUR Golf brings women aspiring golf fashions to truly encompass all that you are.

Many of their garments are designed with bamboo fabrics. This is a popular trend in golf fashion for several reasons:

• Thermal regulating - Bamboo clothing has excellent wicking properties, ideal for warm summer days.
• Absorbs moisture - Bamboo cloth has superior absorption, four times more absorbent than cotton.
• Breathable - The porous qualities of bamboo fiber account for its added breathability.
• Anti-bacterial - Bamboo fabric contains a naturally occurring anti-microbial agent, keeping your odor free.
• Environmentally friendly - Bamboo is one of the world's most sustainable resources.

Have you heard about S. Cafe?
What makes AUR Golf stand out from the rest is that they design their garment with exclusive fabrics and processes such as S. Cafe. What is S. Cafe you ask? By using a patented process, coffee grounds are transformed into yarn, which is then used to produce the garments. Most coffee grounds end up in our landfills, which contribute to our overhaul solid waste management problem. By producing a garment using this process, AUR Golf helps ease landfill concerns.

Click here to view the AUR golf collection for women.