Friday, April 8, 2011


For Immediate Release
(Atlanta, GA) April 4, 2011 – THE 19TH HOLE MAGAZINE, golf’s most fashionable lifestyle and luxury magazine, partners with Mercedes-Benz of Augusta to present Masters of Style, a celebration of the 75th Anniversary of The Masters. Located just minutes from Augusta National, the Mercedes-Benz of Augusta showroom will be the host of THE 19TH HOLE MAGAZINE’S first Masters inspired cocktail reception and fashion show for golfers, Mercedes-Benz car enthusiasts and visitors attending the 75th Masters. The reception tee’s off on Friday, April 8, 2011, from 6:00 P.M. - 9:00 P.M., 3061 Washington Road, Augusta, GA 30907.

Since its inception in 1934, The Masters remains golf’s most prestigious tournament revered by golf enthusiasts all over the world and attracts the top athletes and celebrities. THE 19TH HOLE MAGAZINE and Mercedes-Benz of Augusta not only celebrate the 75th Anniversary of the Masters, but also the evolution of golf as a fashion-forward, 21st century lifestyle sport.

“The Mercedes-Benz innovative brand and state-of-the art showroom, presents a global forum during the Masters for The 19th Hole Magazine to showcase its mission of fusing the world of golf traditions with modern luxury, and a fashionable lifestyle, one that also appeals to today’s women and new players,” said Ian Paul Lawrence, The 19th Hole Magazine’s Founder and Publisher.

The highlight of the event is a Spring 2011 Golf Fashion preview, featuring a colorful collection of golf and resort apparel from the world's leading brands. Golf4HerLoudmouth Golf, Fila Golf, Abacus, Druh Belts, and Gemspot Putter. online retailer will sponsor fashions and accessories by Other golf lifestyle fashion sponsors are Callaway Golf, J. Lindeberg, Lambda Omega, Sunice Golf, The Hunt Club Clothiers and Mercura Sunglasses. “This will mark an important milestone in the golf world, especially to see how golf wear has evolved in 75 years. Guests will witness bursts of colors and 21st Century style in the Golf Chic Fashion Show,” said Renee Knorr, Fashion and Beauty Director of THE 19TH HOLE MAGAZINE.

The event footage will Stream LIVE at: and on mobile devices at: 

“I believe that the Masters of Style Event will be a great addition to our Masters Golf Week,” said Joseph R. Byrd, manager of Mercedes-Benz of Augusta. Guests will include professional athletes and celebrities; Mercedes-Benz preferred customers, local golf pros and club members. Attendees will have a chance to win luxury prizes for the longest putt. A percentage of proceeds will be donated to support the relief efforts in Japan.

Guests will enjoy Eco Luxury Cocktails by 360 Vodka, XO Cognac by Seraphin, and a special Scotch Whiskey tasting conducted by The Glenlivet National Brand Ambassador, Rickey Crawford, plus specialty hors d’oeuvres by Chef Victor Coney. The evening will continue with indoor putting, live music, a Masters inspired art exhibit, an interactive golf gaming station, a Private Cigar Lounge by Lashes & Mustashes, subscription prizes and more. Additional supporters for Masters of Style are Eatery, Tourneau, CSRA African American Art Alliance, Fabulous Events, Bad Chicken, Joanie Lamb Hair Salon, MF Room, Brad Brewer, author of a best selling book, Mentored by the King, and Art Exhibit courtesy of Grady Abrams. The official media partners are Jersey Girl Sports and The Augustan.
For more information about this event or to schedule an interview with Ian Lawrence, Publisher of THE 19TH HOLE MAGAZINE, its presenters or sponsors please contact Amyr Heard at 678-310-4145 or via e-mail at

The 19th Hole Magazine is an award winning national golf, fashion and luxury lifestyle publication about savvy people, places and things on and off the course. It is the first publication in the USA dedicated to showcasing golf’s profound influence on fashion and global pop culture. Each issue provides inspiration and information about the latest trends, fashion, culture, travel and overall lifestyle of the game to the new generation of affluent players.

Mercedes-Benz of Augusta is made up of a team of friendly, knowledgeable automotive professionals, who believe in the Mercedes-Benz product line, like what they do and are committed to providing infallible customer service. Mercedes-Benz of Augusta is committed to providing customers with an unparalleled automotive experience, whether shopping, purchasing or servicing vehicles they strive to achieve that goal every day, aiming for excellence in all aspects of business.

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