Mallory Blackwelder Prepares for Her First LPGA Event of the Season: Could This Be Her Big Break?

Mallory Blackwelder, LPGA Rookie is getting ready to compete in the Jamie Farr Owens Corning Classic being held this week in Toledo, Ohio. This is Mallory's first LPGA event of the season and with sponsor exemption - this could be her big break!

Click here to learn more about Mallory and to view her weekly Rookie Diary entries on GolfWeek.com, including her most recent entry about playing in the Jamie Farr Classic this week!
 
Mallory is teaming up with Golf4Her to bring a fresh new look to women's golf. From everyone here at Golf4Her, we wish her the best of luck in Toledo!

Go Mallory!!

Trends and Innovations in Women's Golf Clothing

Guest Blog by Samantha Wheeler | Freelance Writer | Lija Style

www.lijastyle.com 

While women have long been a part of the game of golf, their wardrobes have traditionally been rather drab and boring. Since the 70’s and even throughout most of the 80’s, outfits made for women golfers consisted of excessively baggy pants and long-sleeved shirts that seemed to serve no other purpose than to make sure all parts of the woman’s body remained covered up at all times. This is in great contrast to male golfers, who seemed to have access to all of the latest fashion trends and wardrobe innovations at their leisure.

Times have changed drastically since the 70’s and 80’s, however, and women golfers now have the luxury of being able to enjoy a variety of clothing options; some of which is every bit as functional as it is good-looking, appealing and sexy. Indeed it seems that women’s golf clothing has changed for the better, and it appears obvious to all that the industry is going to stay this way.

But these changes didn’t happen overnight by any means. In fact, some of the largest names in the world of sports, including Nike and Adidas, have all played important roles in setting new trends and developing new golf outfits made specifically for women. These companies are working directly with sports professionals and top designers in order to produce golf clothing for the modern woman of golf.

But the sports industry’s top names can’t take all the credit for advancing fashion in the world of women’s golf. In fact, some of the sport’s top female players, such as Grace Park, Lorena Ochoa, Annika Sorenstam and Michelle Wie can all take credit for the current state of women’s fashion in the game of golf. This accomplishment makes these players not only leaders in the game itself, but innovators and even pioneers of the game.

Another influence in women’s golf clothing today is the growing amount of televised golf, particularly women’s golf. As more and more tournaments are being shown on television, more fans are now exposed to the world of women’s golf than ever before; and many find it quite exciting, competitive and entertaining.

The final influence on golf clothing for the modern woman golfer is the Internet. Because it is so easy for fans of Annika Sorenstam or Grace Park to find the exact clothing online that they wear during their games, clothing designers and companies have capitalized by offering endorsement deals to the top players in women’s golf today. Such endorsement deals usually come in the form of large monetary awards and free clothing for the player – the only thing that is required on their part is to wear the clothing, play to the best of their abilities and speak highly of the brand.

Never Lose Your Mark on The Green with a Bonjoc Ball Marker with Swarovski Crystals!

Golf4Her just add Bonjoc ball markers to the site. We simply love these ball markers. They come in so many fun and sassy designs. I don't know about you, but I always seem to lose my ball mark on the green. Now, when I use one of these Bonjoc ball markers, not only is it easy to find my mark but it helps me line up my putt. The Swarovski crystals shimmer in the sunlight making it so much easier to see the ball across the green.

I always get asked which one I liked best - that is so not a fair question! I honestly love them all. But, I probably toggle the most between the Skull and Bones, Twinkle and the newest of the bunch (no pun intended), Cherries. Depends on the mood and the outfit! But they all are really great.

About Bonjoc
Bonjoc is created by Eunice Cho, an accomplished golfer who has competed on the UCLA Women's Golf Team, and on the professional circuit for five years. She came up with the idea of Bonjoc during a round of golf, when she had difficulty replacing her ball on the putting green. We all know what it's like to loose your ball marker on the green. With Bonjoc ball markers, you'll never have that problem again.

With all the amazing colors and designs, it's no surprise it's a favorite of LPGA Tour Players. Their unique and highly sought after ball markers are the perfect idea for corporate and executive golf gifts and tournament prizes and awards. All Bonjoc golf ball markers are packaged in a velveteen carrying pouch for presentation and protection.

Proceeds from each Pink Ribbon ball marker will be donated to Birdies for Breast Cancer, a charity founded by LPGA Tour Player Cristie Kerr. Click here for more information.

"I am addicted to Bonjoc ball markers! They are simply the best ball marker for style and functionality on the course. Period!" Cristie Kerr, LPGA Tour Player

Contact Golf4Her if you are interested in ordering Bonjoc ball markers for your next outing or special event. If we are ever out of stock on your favorites Bonjoc ball marker, just let us know which one you want and we'll do our best to get it for you!

Stop by Golf4Her and see what else we have to help you Tee it Up in Style!

LPGA Rookie Mallory Blackwelder Signs Endorsement Agreement With Golf4Her

Monday, June 14, 2010
Golf4Her, LLC announced today that LPGA rookie Mallory Blackwelder has signed an endorsement agreement to market and promote the company.

Blackwelder, 22, is a 2009 graduate of the University of Kentucky. In the fall of 2009 she earned her conditional LPGA card and full playing privileges on the Ladies European and Duramed Futures Tours for 2010. While at the University of Kentucky, Blackwelder was named the 2009 SEC Scholar-Athlete of the Year. Blackwelder won the prestigious 2007 Women's Western Golf Association National Amateur Championship and made the cut in the 2008 Kraft Nabisco Championship, an LPGA major tournament

Blackwelder comes from a golfing family. Her mother, Myra, played on the LPGA for many years and was the 1980 LPGA Rookie of the Year. Mallory and Myra are the first mother-daughter LPGA members in the history of the tour.

"The moment I met Mallory, I knew she would be the perfect representative for Golf4Her," said Christina Thompson, founder of Golf4Her. "She is stylish, smart, athletic, and has a warm and friendly personality. It certainly doesn't hurt that she is an extremely talented golfer! With both of us in our 'rookie' year, I am excited to be partnering with Mallory to bring a fresh new look to the game of golf."

Blackwelder added, "I am thrilled to be partnering with Golf4Her. The website and the products on it are really fantastic. Never has a website pulled together so many wonderful golf brands for women in one place. I can't wait to help the company grow and perhaps introduce new women to the game of golf."

Some of the brands currently being offered by Golf4Her include: Abacus, Donna Bonn Designs, Nicole Miller, Lija, Quagmire, Sassy Caddy, Golfstream Shoes, Loudmouth Golf and Tracy Lynn Golf

More information about Mallory Blackwelder can be found on her website, www.malloryblackwelderontour.com.

About Golf4Her
Golf4Her is the premier online shopping destination for women's golf apparel, golf accessories, golf gear and fitness products. By partnering with the golf industry's top designers, Golf4Her brings women an exciting collection of hard to find golf fashions in the latest styles, newest fabrics, and hottest trends. Golf4Her carries styles that blend fashion and sport with lifestyle, giving women a fresh new look for on and off the course. More information about Golf4Her can be found at www.golf4her.com.

Peggy Ference is Making 'HerStory' at the U.S. Open at Pebble Beach!

A few months ago we introduced you to Peggy Ference in her quest to win the Golf Digest U.S. Open Challenge. Well, guess what? She won!! You go girl!

Why is this so exciting? Well, for the first time in the history of women’s golf – and probably in the history of the men’s U.S. Open – an amateur female golfer, Peggy Ference, age 51, from Skillman, NJ, will play the Open course from the 7,040 yard tournament tees under tournament conditions on June 9th in the Golf Digest U.S. Open Challenge being held at Pebble Beach. Her goal is to break 100 – a challenge Tiger Woods put in place a few years ago (I am sure there is a joke in there somewhere, but I won't go there now.)

The actual challenge will be played on June 9th, but will be taped for a 90-minute TV special and aired right before NBC begins their live coverage of the Open on Sunday, June 20th.

So, please join Golf4Her in supporting Peggy as she tries to break 100. Post your support for Peggy on the Women In The Golf Industry Facebook fan page. She is a member of the group and would probably love to know we're rooting for her!

Click Here to read a wonderful article about Peggy and this once in a lifetime opportunity, written by Nancy Berkley, President, Berkley Golf Consulting.

-Christina

The Woman Behind the Pin: Helping to Pay it Forward!

This past year, I was fortunate enough to be introduced to a wonderful women, Diane Grabowski, through the networking group Women In The Golf Industry.

Almost 30 years ago, Diane's grandmother started making Swarovski Crystal Golf Ball pins in effort to raise money for various charities in need. After her passing, Diane kept the mission alive by taking over the business and branching off into awareness pins. She created their signature Pink Ribbon pin in honor of her sister who is a breast cancer survivor. These ribbons are a daily reminder that early detection can saves lives.

Since branching out into awareness pins, Diane spends her day hand setting the crystal golf balls onto each of the ribbon for every possible cancer or cause out there. If you have a cause, she has a pin. What I like about her program is that a percentage of her profits are donated to foundations that provide financial support directly to people who are uninsured/underinsured and cannot afford their treatments and surgeries. Not to large charity organization that spend a large percentage of donation dollars on large administrative fees and salaries.

The other portion goes to Diane. A year ago, Diane was diagnosed with kidney failure.

Through Golf4Her, I hope to drive awareness of Diane's pins in effort to give back to a woman who has given so selflessly to so many people over the years and now finds herself on the other side of the pin.

Golf4Her is selling her Pink Ribbon Swarovski Golf Ball pins on our Website for $28. By doing so, together we can help Diane pay for some of her own growing medical bills. Currently, we have the Pink Ribbon pin available, but are taking custom orders for awareness pins for other causes.

How you can help pay it forward:
If you have a fundraiser or event and would like to order custom awareness pins, Diane would be delighted to hand make your awareness pins in any color you need. Special discount pricing is available. Since each pin is hand made, please allow approximately 2-3 weeks for delivery.

She knows that her time is limited but is determined to continue giving to those who need it as much as she can over the next 1-2 years. She continues to work hard for her company and is grateful for any help to achieve giving back to these causes.  It is quite clear that there is a lot of  love and compassion that goes into the making of these pins.

For more information, please contact me at christina@golf4her.com.

On behalf of Golf4Her, we thank you in advance for your support!

Express Yourself With a Sassy Caddy Golf Bag!

Looking for a new women's golf bag that expresses who you are? Well look no further. You have to check out Sassy Caddy's 2010 Collection of fun and fashionable cart bags, stand bags, headcover sets and accessories. They are the hottest women's golf bags available this season and you can find them all on Golf4Her!

Sassy Caddy's stand and cart bags are available in  6 fashionable styles this season. My personal favorite is Flirty!

1. Classy - a modish black and white pattern accentuated with vivid turquoise and black.
2. Flirty - sophisticated and smart with fashionable black, white and pink stripes.
3. Groovy - offers a unique, contemporary paisley fabric accentuated with warm spring colors of coral, turquoise and taupe. 
4. Preppy -presents a sporty plaid in addition to the cooling colors of turquoise and navy.
5. Spicy - features a lively pattern resembling a Mexican serape with turquoise, yellow, green and pink along with accents of vibrant yellow and turquoise. 
6. Sunny - features a bright pink, orange and line green stripe along with a geometric pattern in the same cheerful colors.  
   

Sassy Caddy bags and accessories are designed exclusively by Emily Haythorn, PGA certified golf pro from Colorado. She uses only high quality weather-resistant and fade resistant American-made materials. She has worked in the golf business for over ten years, and has seen first hand the need for a stylish, yet functional golf bag for women.

When you purchase a Sassy Caddy Golf Bag you receive a free coordinating accessory bag/purse with your golf bag. That's right, free! This bag is detachable so you can snap it on and off your golf bag, eliminating the burden of swapping out purses. Plus, each golf bag is designed with a water bottle cooler, pockets to store your golf necessities and a velvet pouch to safely store your jewelry while you're out on the links.

These bags are so hot that professional golfer, Carling Coffing, can be spotted on the links sporting her own Sassy Caddy Golf Bag. We are anxiously waiting to see which bag Carling will be using during the next installment of the Golf Channel's The Big Break. She is one of this season's new contestants!! 

Visit Golf4Her to view the entire Sassy Caddy 2010 Collection!